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Lance Armstrong Foundation sues over dog & cat collars

by Therese on September 14, 2007

in Animals in the News, Cats, Dogs, Pets

barkstrong.jpg

Cancer foundation named after famed bicyclist, Lance Armstrong, suing pet company for selling dog and cat collars that are similar to their wristbands.

LiveStrong, but don’t Barkstrong. Or Purrstrong.

At least not on yellow rubber collars.

The charitable foundation bearing cyclist Lance Armstrong’s name has sued an Oklahoma man, alleging that his Animal Charity Collar Group Inc. makes dog and cat collars that too closely resemble the trademark LiveStrong yellow wristbands.

Since 2004, the foundation has sold more than 70 million of the wristbands for $1 each to raise money for cancer research and programs for survivors. The lawsuit claims that, for the Lance Armstrong Foundation, the wristbands are a “principal symbol of its extensive goodwill.”

The pet collars, however, “are confusingly similar to, and are likely to cause confusion, mistake or deception” about their origin or affiliation with the Lance Armstrong Foundation, according to the petition filed Tuesday in U.S. District Court in Austin.

The lawsuit claims that Animal Charity Collar Group, a for-profit company, infringes on the foundation’s trademarks when it uses the phrases Barkstrong and Purrstrong and features a yellow band.

The foundation wants Animal Charity Collar Group to stop using the phrases, the yellow bands and the Web site barkstrong.net. The lawsuit also seeks to have Animal Charity Collar Group’s Purrstrong trademark canceled and the pending application for the Barkstrong trademark canceled, in addition to unspecified But Chris Ohman, CEO of Animal Charity Collar Group and a defendant in the lawsuit, said that the collars were the company’s idea and that the Lance Armstrong Foundation declined to partner on the project when it was launched in 2006 because it was not related to cancer research.monetary damages.

[…]

But Chris Ohman, CEO of Animal Charity Collar Group and a defendant in the lawsuit, said that the collars were the company’s idea and that the Lance Armstrong Foundation declined to partner on the project when it was launched in 2006 because it was not related to cancer research.

Read more from the Austin American-Statesman.

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