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Natura Pet Products class action lawsuit gets preliminary approval

by Therese on July 19, 2011

in Cats, Dogs, Pets

Natura Pet Products class action lawsuitA $2.15 million settlement against Natura Pet Products has been preliminarily approved. The lawsuit, filed in March 2009, alleges Natura misrepresented the quality of their pet food. Natura denies doing anything wrong. Final approval of the settlement is set for Feb. 17, 2012.

Here’s more from Pet Product News about the Natura pet food settlement,

The lawsuit, filed in March 2009, alleges Natura’s website and labeling contain “a large number of misleading and false statements relating primarily to assertions concerning the human-grade quality of its food.” The plaintiff alleged that these statements included such claims as “We only use ingredients you’d eat yourself,” “All of our human grade dog and cat foods are carefully cooked and tested…” and “Natura’s products use only human grade ingredients.”

As part of the settlement, which U.S. District Judge Jeremy Fogel preliminarily approved earlier this month, Natura would stop promoting its pet food products as human grade, human quality or as something that “you would eat yourself.”

Natura also would establish a $2.15 million settlement fund. The settlement fund will be used to make payments to class members, as well as cover attorneys’ fees, costs and expenses.

Class members include all U.S. residents who purchased any Natura product between March 20, 2005, and July 8, 2011. These products include Innova, Evo, California Natural, Healthwise, Mother Nature and Karma dog and cat food.

Visit www.petproductssettlement.com, for more about the Natura Pet Products Innova, EVO, California Natural, HealthWise, Mother Nature & Karma Dog or Cat food product class action lawsuit settlement, and for a claim form. You must file your claim by January 8, 2012 to be eligible for a settlement.

{ 25 comments… read them below or add one }

Amy Ollendorf July 20, 2011 at 1:52 pm

Please send me updates about this pending class-action lawsuit. Thank you.


beth July 20, 2011 at 8:39 pm

youhave to call and request form etter with claim and sku nmber be sent to your emai and do onlne and keep copy,, i did, honors system no documentation is necessary, get a calling,,blessings, beth


Therese July 20, 2011 at 8:56 pm

Amy, if you subscribe to the blog you’ll get all of our blog posts in your in box. So if we post any updates regarding the Natura settlement you’ll get them that way. To subscribe, see the “Subscribe to Our Blog” box in the upper right corner of the page.


Hanna at Dog Products July 24, 2011 at 12:35 pm

I feed my dogs only natural products that include no bi-products and only human grade meats. They also only drink bottled water.
But I think that somewhere along the line we all forgot that dogs are animals that survived out in the wild as scavengers and as such, ate just about anything and drank from any watering hole they could find.
I agree that manufacturers have no right to mislead consumer with false statements and that this kind of behavior warrants legal action. However, do dogs really need human grade meat?


Jane Anderson July 8, 2012 at 12:11 am

Yes. Dogs really do need human grade meat. Because “pet food” quality is sweepings from the slaughter house floor (cancerous tumors, feathers, beaks, waste before it exits the body, meat dipped in phenol, kerosene, etc.). “Pet food” quality means dogs and cats can find their way into dog and cat food.

It is one thing to sell this crapola to unsuspecting pet parents. It is quite another to CLAIM this stuff is human grade (what you would buy in a grocery store, take it home, and cook and it eat it yourself). Why do you think there is such an epidemic of liver issues in dogs, of cancer, of all sorts of health problems. Think of what a lifetime of poisoning your dog with meat soaked in kerosene can do to their health.


ann July 25, 2011 at 8:39 pm

I can’t believe this is the first I am hearing about it. This has been going on since 2009? So, what quality of food have they been using? I’ve been using the lamb and rice big bites formula for my dog for TWO years. I think I am putting him on real food now. The dog food manufacturers are all full of sh*t. I actually called California Natural to ask about their food and was given reassurances that everything was sourced reliably (nothing from China) and was human-grade.


P. Ray July 26, 2011 at 12:12 am

This is so sad. Only a stupid person would think they should eat ‘Dog Food’ just because it says ‘human grade’. I feed this food because it IS human grade, however, I realize it isn’t made for humans to eat. Shame no one fines Purina for making poisonous pet food!! I will pray that the stupid people who do get any money for their lies will donate it to animal welfare. I also hope those particular humans don’t breed. Help yourselves to a bag of Chow now.
So sorry Natura had to spend time on this instead of continued research into healthy food for my pets.
The ingredients in Karma are healthier for a human than MacDonalds and thats a fact. But its still not made for humans so… don’t eat dog food y’all.


T. T. January 23, 2012 at 8:47 pm

Agree! If not for the lawsuits, Natura could have spent more money on R&D making more healthy food for the pets. “Human Grade” doesn’t mean human can eat it because human and animal have different nutritional needs unless you stupid people think you and your pet is equal.

Some fast food companies sell foods to human also doesn’t mean they really make human grade foods but all junky. Are you going to sue them too?


Dogcatcher July 31, 2011 at 5:57 pm

If a dog food company wanted to use meat sold for human consumption it could just put USDA certified at whatever grade the meat was certified right on the label. Instead they use the term “human grade” which is not defined legally so it has no value in advertising. Proctor & Gamble has purchased the entire Natura line. If they do as they did with Iams it will be full of corn by sundown. Buyer beware, as always.


dave October 4, 2011 at 4:48 am

Well put. Its already on the recall list.


Melissa August 2, 2011 at 9:36 am

What a great money maker for the lawyers involved…by the time they get their cut of 2 million, it should leave the consumers with about $.50. Good job, way to go!! pitence for the years of sales because of the claim of “human grade” ingrediants. Especially now that they are owned by P&G who when I pointedly asked about “sourcing” said it was proprietary information they they did not have to dislcose….stay away and pick a more truthful pet food company!!!


dave October 4, 2011 at 4:49 am

Fromm is family owned..


ann August 2, 2011 at 1:13 pm

Actually, Melissa, I got about 63% of the damages allowed for medical expenses for my old dog as the result of a class action lawsuit against a number of dog food companies several years ago, when the scandals first broke. Here’s the breakdown:

Money spent for emergency surgery and followup care: $4,800 appx.
Amt allowed as directly resulting from exposure to bad food: $4,150
Amt paid after legal fees deducted: $2,601.25, and I just received it last month, about three years after the suit was filed. My dog lived 1.5 yrs after his emergency surgery, so I did not lose him to the problem, but it cost him a lot of suffering and me a lot of stress and money.

Honestly, I was surprised to get anything at all. While I doubt that the dog food companies knew they were getting tainted ingredients, making them pay damages is probably the only way to make sure they will be careful to avoid it happening again.


Tim August 2, 2011 at 1:38 pm

The sad thing is that it was only a labeling problem not any issue with the food. If your dog could read then it may have had an effect on it mentaly. Just remember that our country is almost in default because of insurance companys and attourneys. This type of thing just causes all of us to pay inflated prices for the things we buy. Natura is still one of the best foods on the market, I have been to lots of pet food manufacturing plants and they by far have the best one in the country.


dave October 4, 2011 at 4:53 am

Maybe is was before Procter and Gamble purchased the company. Orijen, Acana, Fromm, Wellness, much more down to earth.


PAUX June 16, 2012 at 7:07 am

What a bunch of bunk! Our country is not in the state it is due to liability laws, it is our, the consumers only way to get compensation for needless losses, pain and injury in any form. This is also a way to get these manufacturers to use due dilegence when they manufacture,add substances from off shore and sell their product to us. These corporations are making money hand over fist, and this should not be their main concern, the bottom line$$ (but it is). Their R & D is geared for increasing their profits not the health and welfare of their customers. I read your post, and I had to respond even tho it was back in Aug. 2011.


Jon August 5, 2011 at 12:14 am

This is ridic. I am suprised a judge took this case becuase they use the words Human Grade. The food is human grade and manufactured in a clean human grade facility. As a pet store owner I see that phrase thrown around a lot. Human grade doesnt mean that we should be eating it. Honestly I have eaten alot of the treats. If I cant eat it why should I feed it to my dog. This lawsuit is an examply why insurance is high, price of goods are high, and our country is broke.


Ray August 7, 2011 at 6:28 pm

I’ve been reading comments for years and have never commented myself, leave it to the dogs to get me to sound off.
I received a settlement notice in the mail last week. This is absurd. It is strictly fishing for dollars.
I had been using Innova exclusively for years, since 1995, up until my dog passed away at the age of 19. She was healthy till the end. Currently my dogs are on a raw diet but I still mix in kibble occasionally.
Yes, I am aware P&G bought them. We’ll all have to get better at reading labels.


Cindy Ramsey August 12, 2011 at 8:01 pm

I’m glad they’re having to own-up to false claims. Our dogs were eating that dog food. We were paying good money for a “natural” dog food and it seemed like they were always hungry even after they had just eaten. We changed dog food brands and our dogs settled right down–so they definitely don’t have as much good stuff in there as they say they do. We know from personal experience.


Linda August 18, 2011 at 10:18 am

I always thought I was feeding my cats the best money could buy, only natural pet food purchased at my local pet shop not the grocery store. After receiving the Legal Notice from Natura now I am glad to have switched my cats to a pet food only sold at my Vets office its holistic and made locally here in PA. They like it and that is what they will stay on for now on!


Anon August 26, 2011 at 5:19 pm

I am surprised how few people seem upset by this. I believe the lawsuit initially started because a woman saw what appeared to be feathers in her cat food and had the food tested which showed that the food contained a high amount of feathers, an ingredient that was not supposed to be in the food. One of the top ingredients in Natura pet products is Chicken Meal which is noted (according to Natura) to be free of beaks, feathers, feet and other parts that would be considered inedible by humans. THAT is what they mean by human grade and non-human grade would be akin to just eating beaks, feathers, feet, intestines, etc. Is one beak going to be the end of my dogs, no; however, do I think there is just one beak in these foods, no. It is discouraging to take the next step and make the logical conclusion that likely, Natura has been using Chicken Meal that is full of beaks, feet, feathers, etc. all items that have no nutritional content. If I wanted that type of quality, I would buy grocery store pet food.

As this is a settlement, many of the pertinent legal documents are not publicly available, so it is unfortunate that we do not have additional information. It is also important to note that the lawsuit was initiated prior to the purchase of Natura by Proctor and Gamble. P&G promised to keep the quality of Natura products the same as it was prior to the acquisition. If the Natura products weren’t that expensive because they used bad/cheap ingredients, prior to the acquisition, P&G likely will have an easy time keeping that promise and their fat pockets, all while the public believes it has a high quality dog food.

I fed my dogs Innova for years. I noticed one day a few years ago that the food changed and now appeared to have had little white things in it. It looked like little pieces of fat and I didn’t think much of it at the time, shame on me. My dogs also slowly began getting little bumps on their skin, they looked like pimple sized bumps of fat that my dogs would pick at if it was on a reachable part of their skin. Then this lawsuit was settled and I decided to switch to a different food. I should have stopped feeding it the day I saw a visible change in the appearance of the food. I looked online and found others who had also noticed the change and had similar growths on their dogs after the change. The growths went away after the food changed.

Although Natura is claiming no liability as part of the settlement, it definitely worries me. There are many reasons to settle, but in an industry that is poorly regulated and often filled with devious suppliers, one has to wonder. Obviously, everything you read on the internet isn’t true, so please do not take my word for it but investigate the issue yourself.

I apologize if this posts upsets anyone, it is simply meant to provide an alternate opinion and possibly some additional information.


vicki September 18, 2011 at 4:15 pm

I know there are people that are just looking to make a buck and all kinds of silly lawsuits, but if we just let it go what happens next? Look at the recall they had a few years ago! My friends two cats died from the tainted food. I imediantly changed my animals food to foods whos labels read human grade and all natural and grain free! I thought that I could count on the label being true! If we don’t do something about it what will they get away with next!?! AND NO I WASN’T EATING MY ANIMAL FOOD but what if when i’m old and all the social security has all used up and i’m starving i share a little with of my cats food i would appreciate knowing that its labeled correctly, especially since i pay twice as much for it than tuna! I think maybe I’ll just start feeding them baby food its cheaper! I feel they jipped me and should pay! I spend as much on my animals food as i do my own and i pay more attention to the ingrediants of their food than i do my own AND I WANT WHAT I PAY FOR!!!!!!!


dave October 4, 2011 at 4:58 am

I fed my dog Innova, Evo, California Natural (as well as fresh food) for a decade. Loved the brand and marketed it in my area. The company got too big. Quality and prices changed, P&G destroyed the good will, it belongs next to the crap at the grocery, next to bags of human food waste products disguised as food.


Jim Browning December 17, 2011 at 10:23 pm

What a Joke!!! — The Lawers made hundreds of thousands, and we who lost pets
end up with about $35 each

Only in America


jon December 19, 2011 at 1:04 am

Not a single pet died or got sick from this… This lawsuit was because natura was using the term humangrade ingredients. So do your research before you start saying animals died…


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