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5 Easy Ways to Promote Your Facebook Page

by Therese on August 17, 2011

in Pet Business Marketing, social media

Promoting your Facebook page isn't as easy as 'if you build it, they will come'If you build it, he will come” – that may apply to baseball fields, but with a Facebook page, you’ll need to do some things to get people to come visit.

Send people an email
If you have a mailing list, send out an email letting them know you’re now on Facebook. Ask them to like your page, but also tell them why they should like it. Do you give free doggie biscuits to all new (4-legged) clients? Are you donating money to a local animal charity for every like? Let people know what’s in it for them if they click the like button. Make it about them, not you.

If you’re just starting out, and don’t have a mailing list for your business, ask your family and friends to like your page. Their friends will see it and may decide it’s interesting enough to like it as well.

Link to it on your website
Make sure your website has a link to your Facebook page. You can use a Facebook icon or a Like Box, which will show who already likes your page – and if they have friends who like it, they’re more likely to click the like button. And make sure it’s in a place where people will notice it!

Set up a Facebook Social Ad
Once you determine the demographic you want to reach, set up a social ad on Facebook. You’ll be able to target the ad so that it only goes to the people you want to see it. Before doing this though, make sure your fan page really rocks! You want them to be compelled to click the ad, but your landing page needs to sell them on clicking the like button.

Add it to your marketing materials
Include your Facebook URL on all your marketing materials – brochures, newspaper & magazine ads, event flyers, business cards, etc. You can also link to it on many of your other social media accounts. Ideally, if you have more than 25 fans, you will have already set up a custom URL and can share the exact link.


Find us on Facebook: http://www.facebook.com/petsitusa

is much better than this:

“Find us on Facebook!”

When you just say “Find us on Facebook” you’re telling people they need to work to find you. If you give them the link they don’t have to play the hunting game. And face it, there may be more than one ABC Pet Sitters on Facebook. You want them to find YOU, not someone else with a similar name.

Post interesting content
When you post interesting content, people who like it may share it with their friends. Doing this not only shares the content, but it lets people know who posted it in the first place. If it’s interesting enough, they will check your page out and click the like button so they can get your content first hand.

What are some of the ways you’ve promoted your Facebook page?

Photo: by Viewmaker on flickr

{ 2 comments… read them below or add one }

Darlene Ehlers August 17, 2011 at 1:51 pm

is there a fee for a social ad? How do I find out what my facebook url address is? Great article. Thanks.


Therese August 17, 2011 at 4:32 pm

Darlene, social ads on Facebook are pay per click and you can set a max amount you want to pay each day.

Your Facebook URL for your pet sitting page is

and for your first aid

Since you have more than 25 fans for each page though, you should set a custom URL. To do that, go to http://www.facebook.com/username and follow the instructions. Read carefully though! You want to be sure you set the right name for the right page.


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