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5 Ways to Help Your Pet Sitting Clients Become Customer Evangelists

by Therese on November 14, 2010

in Pet Sitting, social media, The Pet Care Biz

tips to help pet sitters help their customer evangelistsAre you making it easy for your pet sitting clients to become customer evangelists?

What’s a customer evangelist?
A customer evangelist is someone who is so passionate about your service or product that they will go out of their way to tell people about your company. They genuinely love telling people about the great experience they have had with you, your products, and/or services. And since they have a certain amount of influence and credibility, their friends, family, and others are likely to call you when they need a pet sitter or dog walker. That’s what you want – people who love your company so much that they spread the word about your pet sitting service to their friends.

Knowing what a customer evangelist is, it only stands to reason that every company would want to have some on their side. You likely have some already, but there are many to help make it easier for your clients to become customer evangelists. Here are a few to get you started:

Provide excellent service!
This has to be number one on your list. If you provide lousy service, nothing else matters. Give your clients the best darn pet sitting service in town. You want to care for their pets and home in such a way that they are just blown away. Strive to be extraordinary, not just run of the mill.

Listen to, and engage, your customers
Every one of us has something to say and when it comes to your clients, make sure you listen to them and show them you value their comments or questions. It might mean leaving an evaluation form at the end of each pet sitting job, asking them to complete a survey now and then, or just making sure they know they can come to you if they have questions. And, since part of listening is communicating, you want to follow up appropriately. It may mean trying to find an answer to something you’re not sure about. “I don’t know, but I’ll find out” is going to win you way more points than simply saying, “I don’t know” and leaving it at that.

Let clients know you appreciate them
On your last visit to a client’s home, make it a practice to leave a thank you card, a treat for their pets, or some other small token of appreciation. And, as easy as it is to take and email photos, sending a photo periodically during your pet sitting job can be a welcome surprise. Think of how you feel when someone goes out of their way for you – seemingly small gestures can speak volumes.

Make it easy for clients to comment and share
Letting your clients know where you are online makes it easy for them to comment about your business, and spread the word about your great services. Yelp!, Facebook, and Google maps are all high-profile websites where people can write reviews. These websites allow your clients to tell the world what a difference your pet sitting and dog walking services have made to them and their pets.

For your clients who want to share info about you offline, be sure your website address is easy to remember. And make sure you have professionally designed business cards and brochures for them to give others. You might even want to invest in marketing giveaways like magnets, dog toys, leashes, etc. that are imprinted with your contact info or website address.

Reward your customer evangelists
A customer evangelist truly believes in you and will spread the word even if they aren’t rewarded. But offering a small token of appreciation will reinforce the fact that you value them, their loyalty, and their good will on your behalf. You don’t need to spend a lot of money, but offering a small ‘thank you’ of some sort not only lets them know how much they mean to you, but keeps you in the forefront of their mind.

Think about the products or services you’re passionate about. What makes you want to share that information with others? Does that company do something in particular to reinforce your willingness to spread the word? Take a good look at what they’re doing and you’ll likely get some ideas on how to gain more customer evangelists in your business.

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